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雅思阅读考试素材下载之电影院

2014-09-26 13:52 三立在线 fengsaiyun

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摘要:雅思阅读考试素材下载之电影院。下面为大家汇总了雅思阅读考试相关的素材,主要关于电影院,供同学们进行下载参考。

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  雅思阅读材料之电影院里的骗局

  In 2013, China achieved a record-breaking high for its film industry's box-office revenues, which officially register at 21.769 billion yuan ($3.59 billion). But according to Wang Changtian, CEO of Enlight, that was at least 5 billion yuan short of the real number. Other experts put the gap at 2.4 billion, explaining the reported box-office figure at 10 percent less than the real one. That gap is someone's windfall, illegally pocketed by cinema owners and operators, professionally known as film exhibitors. And the regulating agency is getting tough on this kind of theft.

  Wang Changtian has reasons to be angry. Over the Lunar New Year season that has recently wound down, he received on his microblog numerous audience reports, complete with photos, of tickets to Dad, Where Are We Going?, a runaway hit his company distributes. The tickets had no movie title printed on them or the prices printed were lower than what was actually paid by the moviegoers - all signs that the movie's revenues were not correctly registered.

  The earliest manifestation of the shady practice of "box-office stealing" loomed a few years ago when individual moviegoers posted suspicious tickets online. Tickets of this type usually had movie title "A" computer-printed on it, but the printed title was scratched out by hand and title "B" written in. Fingers were pointed at the producer or distributor of title A, but more likely it was the movie theater that was behind it. The reason could be simple: Film A gives the exhibitor a larger share of the revenue than film B.

  However, this is just the tip of the iceberg. Industry insiders reveal it was much worse before computer systems were installed in the nation's cinemas, and of course, before social media websites turned everyone into a potential reporter of such business deceit. As a matter of fact, some cinema investors were not even aware that they had to split their revenue with other parties. "This phenomenon started from the age of planned economy," says Mao Yu, deputy director of the Film Bureau, a branch of the regulating agency.

  But it may have turned from guerrilla tactics to larger-scale con games. For group purchases, violators would not even issue tickets, essentially not reporting a single cent of revenue from a whole screening. Since a representative of the group usually deals with the cinema, unless he or she specifically demands a printed ticket for each member of the group, all of them would be in the dark about income reporting from the cinema to the distributor.

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